Category Archives: Marketing

Spotlight on Golden Well: A Farm offering much more than vegetables

Early season rains are one of the pragmatic reasons why Nicole and Ryan have been looking differently at their farm, which they purchased in 2015.  For two years running, their farm, Golden Well, suffered a loss. In 2016, the bridge … Continue reading

Posted in Farmer Profiles, Financial Mgmt, Goals, Land access, Marketing, Quality of Life, Resources for Beginning Farmers, Scaling up

Growing a business: Part 2 of Spotlight on Good Heart Farmstead

By Suzy Hodgson, UVM Extension Center for Sustainable Agriculture With five years of farming behind her, Kate Spring, Good Heart Farmstead, has the experience to respond to feedback from CSA members and to balance her job with her farmer partner … Continue reading

Posted in Farm labor and human resources, Farmer Profiles, Financial Mgmt, Goals, Marketing, Quality of Life, Resources for Beginning Farmers | Tagged

Spotlight on Kate Spring, Good Heart Farmstead

By Suzy Hodgson, UVM Extension Center for Sustainable Agriculture A vegetarian for six years, Kate Spring, Good Heart Farmstead, had been interested in sustainable farming since graduating with an Environmental Studies and English degree in 2009. But after reading Pollan’s … Continue reading

Posted in Farmer Profiles, Goals, Leadership, Marketing, Quality of Life, Resources for Beginning Farmers | Tagged

Staying Competitive in Maturing Local Food Markets

“As local food markets mature and competition increases, it’s becoming harder for experienced farmers to maintain market share and new farmers to break in”, says Rose Wilson, business development expert.  In a maturing market, while overall direct sales of Vermont farms are increasing, the rate of growth is decreasing. Continue reading

Posted in Facts & Figures, Financial Mgmt, Marketing, Resources for Beginning Farmers, Risk management

Thinking about a new farm business? Is an incubator program for you?

As the average age of farmers nudges 60 years, it’s clear that we need new and younger farmers. Incubator programs have sprouted up to meet this need, typically offering  training and support on a dedicated site, with mentor farmers available … Continue reading

Posted in Farm labor and human resources, Land access, Marketing, Resources for Beginning Farmers, Scaling up | Tagged