End of Summer Business Review: Are You Using SMART Goals?

Listening to the crickets and watching the meteor showers reminds me that summer is winding down. It also is a trigger to dig out the business plan and take a look at where I am as the end of the “third quarter” approaches. Why not grab your business plan and join me to reflect on the business goals we wrote for the year – goals that are SMART:

Weather Vane with Dollar SignSpecific, Measurable, Achievable, Relevant and Timely.

Specific goals are more likely to be achieved than general goals – so be clear on who is achieving what, by when!

Measurable goals provide clear criteria for measuring your progress – How many pounds? How much income? By what specific date?

Achievable or attainable goals allow you to celebrate success and keep you motivated to develop the skills, attitudes and financial capacity to reach them. Set a goal that is either too high, or too low, but that will provide you with a sense of accomplishment when it is reached!

Relevant goals focus your energy. They highlight the tasks that need attention now and help you prioritize what needs to be done.

Timely goals provide a time frame that is realistic and achievable! They keep you motivated and don’t drag you down if you haven’t reached them yet.

Writing and reviewing goals keeps you focused and orients your business journey. Remember, if you don’t know where you’re going, any road can take you there!

Don’t have any written goals to review? Take some time now to begin the process. Here’s a simple SMART Goal Planning Worksheet to help you get started. Then, keep the paper where you can pull it out every time you have a decision to make and use the goals to help you choose the road you’ll follow to success.

Want more help?  New Farmer Project classes can help you develop realistic farm business goals and implement a plan to reach them!


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