There is a lot of buzz about social networking, web sites, and all the technology tools that are available to business owners. The question however remains, is an e-commerce strategy going to benefit my business enough to be worth the investment of my time? The answer depends on your goals for adding e-commerce to your business. Are you looking to increase sales? Wanting to build relationships with existing customers? Attracting new customers? Making it easy for customers to evaluate your product? Offering online sales? Creating communities of like-minded individuals? Are you looking to educate, sell, communicate? Each of these options offers different potential benefits to your business.
If you are interested in exploring some of the opportunities within e-commerce you might be interested in A Beginner’s Guide to e-Commerce, a self-guided tutorial that will introduce you to some of the concepts you should be thinking about.
Wondering whether to venture into the social networking arena? You might be interested in reviewing some archived webinars at Using Facebook as a Marketing Tool, parts 1 and 2″.
In the end, regardless of which strategy you select the most important thing you will need to do is determine how to evaluate the impact of your efforts. Are your efforts getting you the results that you intended? How long are you able to experiment before you need to see results? What will be an acceptable return on your investment? When you have the answers to these questions you will be positioned to begin your e-commerce journey.